Questionnaire
Your Voice, Your Vision.
Your contributions have helped us understand what matters most – from the deep roots of Pembrokeshire’s past to the energy and creativity of its present. Thanks to you, we’re shaping a visitor experience that goes beyond the Castle walls: one that speaks of pride, identity, resilience, and belonging.
A County-Wide & National Conversation
We heard from people in every corner of Pembrokeshire and further afield. From childhood memories and historic events to hopes for the future, your insights are helping us build a brand and visitor experience that truly reflects the county, its communities, its diversity, and its spirit.
What’s in a Name?
One of the most exciting parts of this process is choosing a name that captures the scale and ambition of this new destination. Your feedback is informing this decision – helping us find something that is rooted in place, welcoming to all, and built to last.
Shaping the Identity
From the brand strategy, we will be developing a new visual identity for the Castle’s next chapter. This won’t be a logo in isolation, but a whole way of presenting Haverfordwest Castle to the world – one that feels bold, inclusive, and unmistakably Pembrokeshire.
What Happens Next?
We’re now putting the finishing touches on the brand strategy. In time, we’ll reveal the name, visual identity, and share a glimpse of what’s to come. This is your castle, and its future is being shaped by you. Thank you for being part of it.
Participate now
